Sarguneshwaran Balu

The experienced Digital Marketing SpecialistUI/UX DesignerWeb DesignerPhotographer


About me

Certified: Google Adwords, Google Analytics, SEO & Hubspot Inbound

Experienced Digital Marketing Specialist, Quality Web Designer, Ui / UX Designer with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Google Adwords, Hubspot, Photography, Photoshop, Illustrator, along with sound skill in WordPress CMS. Strong information technology professional with a Bachelor of Engineering (BE) focused in ECE from Anna University.

My organizational and time management skills are flawless and I can manage many campaigns and projects at once.

  • Generated expense and advertising reports and provided analytical interpretation of reports
  • Managed a team of interns and other Digital Marketing Specialists to implement digital campaigns using best practices.
  • Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
  • Responsible for setup, function, content and graphics of new public website
  • Guided potential and current clients through buzinessware’s platform
  • Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement
  • Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads by over 200%.
  • Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and development.
  • Ranked in top 10% among peers for new business acquisition.
  • Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.
  • Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.
  • Individually Organized all Company account under one Manager account and achieved google partners badge.
  • Documented best practices and identified opportunities based on web analytics
  • Developed accurate monthly forecasts of lead volume and costs to align with the rest of the team and assist in overall strategy development
  • Created daily, weekly, and seasonal reports on web, email communications and blog analytics
  • Ensured that website content is accurate and up to date
  • Utilized company technology and resources to streamline work and maintain high levels of accuracy
  • Utilized reporting to set and reached performance goals
  • Researched current online marketing concepts, strategy and best practices
  • Recognizing Seasonal, Daily and Monthly Trends in Viewer Traffic
  • Generating Reports for Management regarding Digital Marketing Activity
  • Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking.
  • All Types of Business Responsive Websites
  • WebSite Development
  • Shopping Carts (Online Store)
  • *Web Page Design
  • Website Re Designs
  • Website Hosting
  • Domain Registration
  • E-Commerce Sites
  • Website Layout Design
  • Online Marketing
  • *Google Advertising
  • Facebook Fan Page Designing
  • Email Marketing, News Letter
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMO (Social Media Optimization)
  • HTML5 CSS3
  • WordPress
  • Google Analytics Report Setup
  • Google Adwords
  • Google Analytics
  • Google Webmaster
  • Google Plus Business Page

Professional Timeline

Working hard and making the success
  • Jun 2006 - Apr 2012

    POPP PVT LTD, Karaikal, India

    Web Designer | Graphic Designer | SEO Expert
    Idealization and Creation of websites, Banners, logo and SEO for completed website
  • Apr 2014 - May 2015

    Dynamic Netsoft Technologies, Chennai - India

    Web Designer | Graphic Designer | SEO ExpertArt Director
    Idealization and Creation of websites, Banners, logo and SEO for completed website
  • Jan 2016 - ...

    Buzinessware, Dubai - UAE

    SEO Team Leader - Web Designer
    SEO, SMO, Keyword Analysis, On- Page Optimization, Web Analytics, Google Analytics, Traffic Optimization. I Enhanced and developed corporate web site to promote company product lines and company visibility